{"id":442,"date":"2015-03-09T16:18:27","date_gmt":"2015-03-09T16:18:27","guid":{"rendered":"http:\/\/www.abtek.com\/blog\/?p=442"},"modified":"2015-03-09T16:18:27","modified_gmt":"2015-03-09T16:18:27","slug":"how-will-the-emv-mandate-affect-your-bottom-line-what-businesses-need-to-know","status":"publish","type":"post","link":"https:\/\/www.abtek.com\/blog\/2015\/03\/how-will-the-emv-mandate-affect-your-bottom-line-what-businesses-need-to-know\/","title":{"rendered":"How Will the EMV Mandate Affect Your Bottom Line? What Businesses Need to Know"},"content":{"rendered":"<p><a href=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-445\" src=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-01-150x150.png\" alt=\"ABTK-small-blog-image-EMV-01\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-01-150x150.png 150w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-01-300x300.png 300w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-01.png 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><a href=\"http:\/\/www.abtek.com\/en\/products\/\">Credit card processing<\/a> will go through major changes this year&#8211;but how will the 2015<a href=\"http:\/\/www.abtek.com\/blog\/2014\/12\/10-things-you-need-to-know-about-emv-cards-in-2015\/\"> EMV Compliance Mandate<\/a> affect your business? The United States is the world\u00e2\u20ac\u2122s final market to become EMV compliant. Our adoption and accessibility to the technology will likely transform all industries reliant upon processing payments via credit cards.<\/p>\n<h3>What <em>is <\/em>EMV Compliance, Anyway?<\/h3>\n<p>EMV is an acronym meaning \u00e2\u20ac\u0153Europay, MasterCard and Visa.\u00e2\u20ac\u009d The \u00e2\u20ac\u0153big three\u00e2\u20ac\u009d of globally standardized circuit payment cards utilize a chip for payments. These chips are used for ATMs, credit card terminals and digital registers. The EMV Compliance Mandate updates these cards\u00e2\u20ac\u2122 internal mechanics and any provider using EMV-reading software will need to comply, too.<\/p>\n<h3><a href=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-446\" src=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-02-150x150.png\" alt=\"ABTK-small-blog-image-EMV-02\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-02-150x150.png 150w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-02-300x300.png 300w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-02.png 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>The New Liability Shift<\/h3>\n<p>The EMV Compliance Mandate isn\u00e2\u20ac\u2122t <em>just<\/em> a software update. Its attached Liability Shift may affect your business\u00e2\u20ac\u2122s transaction policies. <a href=\"usa.visa.com\" target=\"_blank\">USAVisa.com<\/a> contains the shift\u00e2\u20ac\u2122s entire workings, and, as per their description:<\/p>\n<p>\u00e2\u20ac\u0153When a transaction occurs using chip technology, any liability for counterfeit fraud, though unlikely, would follow current Visa Operating Regulations.\u00e2\u20ac\u009d<\/p>\n<p>In other words, this shift will greatly reduce your business\u00e2\u20ac\u2122s fraud liability, assuming your software and hardware is up-to-date. If and when fraud occurs, new standards will neutralize losses while protecting you from liability. Within the financing world, such a shift is incredibly significant: Reduced liability and expenses can be re-balanced and shifted to other business areas.<\/p>\n<h3>F<a href=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-447\" src=\"http:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-03-150x150.png\" alt=\"ABTK-small-blog-image-EMV-03\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-03-150x150.png 150w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-03-300x300.png 300w, https:\/\/www.abtek.com\/blog\/wp-content\/uploads\/2015\/03\/ABTK-small-blog-image-EMV-03.png 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>ewer Fraud-Related Chargebacks<\/h3>\n<p>Historically, credit transaction authentication and completion has been tied to <a title=\"Does Your Business Operate In One of the Top 5 U.S. Cities With the Highest Chargeback Stats?\" href=\"http:\/\/www.abtek.com\/blog\/2014\/12\/does-your-business-operate-in-one-of-the-top-5-u-s-cities-with-the-highest-chargeback-stats\/\" target=\"_blank\">fraudulent chargebacks<\/a>. However, EMV&#8217;s updated technology will reduce fraud-related chargebacks due to the following mechanics:<\/p>\n<ul>\n<li>Increased protection against card skimming<\/li>\n<li>Increased protection from magnetic strips<\/li>\n<li>Dynamic authentication possibilities<\/li>\n<\/ul>\n<p>Reduced fraud chargebacks similarly boost a company\u00e2\u20ac\u2122s ability to reallocate resources. While merchant services should <em>always<\/em> be treated with high security, EMV compliance will greatly enhance a business\u00e2\u20ac\u2122s processing and transaction flexibility and security.<\/p>\n<h3>Fewer Data Breaches<\/h3>\n<p>As stated above, credit card processing will become increasingly stable and secure via EMV compliance. Participating U.S. merchants will be required to maintain full software and hardware upgrades, too, increasing their edge against data breaches.<\/p>\n<p>The mandate promotes immediate liability focus on the party containing \u00e2\u20ac\u0153lesser\u00e2\u20ac\u009d technology. In short: A consumer using old EMV technology will be recognized as \u00e2\u20ac\u0153at fault\u00e2\u20ac\u009d in the event of fraud. This <em>same<\/em> aspect is directly correlated to the mandate\u00e2\u20ac\u2122s facilitation of up-to-date vender technology.<\/p>\n<p>So, on average, companies will maintain higher technology than surrounding entities and consumers. This will add further protection, as the superior technology will likely outrun malicious <a title=\"5 Bad Habits Putting Your Business at Risk for a Data Breach\" href=\"http:\/\/www.abtek.com\/blog\/2015\/02\/5-bad-habits-putting-your-business-at-risk-for-a-data-breach\/\" target=\"_blank\">data breaches<\/a>. The new EMV technology renders extracted information \u00e2\u20ac\u0153useless,\u00e2\u20ac\u009d as it\u00e2\u20ac\u2122s encrypted to fit a digital format\u00e2\u20ac\u201drather than to a readable, magnetic strip.<\/p>\n<h3>Staying Aware: Adapting to the Change<\/h3>\n<p>Point-of-sale security is still important, and maintaining a healthy workplace promotes sustainability and protection. To ensure your employees and relevant decision makers are up-to-par with new security standards, it\u00e2\u20ac\u2122s important to:<\/p>\n<ul>\n<li>Create a relevant business plan <em>before<\/em> changing to new technology<\/li>\n<li>Immediately migrate to new EMV standards<\/li>\n<li>Train product awareness<\/li>\n<\/ul>\n<p>New hardware and software changes may take time for adoption, but supporting network connectivity and internal effectiveness will ensure heightened protection. It\u00e2\u20ac\u2122ll put your business ahead of the curve, security wise.<\/p>\n<hr \/>\n<p><em>Stay updated on payment processing trends by following Abtek on <a href=\"http:\/\/twitter.com\/abtekusa\" target=\"_blank\">Twitter<\/a> and <a href=\"http:\/\/facebook.com\/abtek\" target=\"_blank\">Facebook<\/a>. <a href=\"http:\/\/bit.ly\/signupforupdates\" target=\"_blank\">Sign up<\/a> to receive our newsletter, too.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit card processing will go through major changes this year&#8211;but how will the 2015 EMV Compliance Mandate affect your business? The United States is the world\u00e2\u20ac\u2122s final market to become EMV compliant. Our adoption and accessibility to the technology will likely transform all industries reliant upon processing payments via credit cards. What is EMV Compliance, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,40,10,44,63],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emv-cards","tag-chargebacks-2","tag-credit-card-fraud","tag-credit-card-processing","tag-data-breaches","tag-emv-compliance"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Credit card processing will go through major changes this year--but how will the 2015 EMV Compliance Mandate affect your business? The United States is the world\u00e2\u20ac\u2122s final market to become EMV compliant. Our adoption and accessibility to the technology will likely transform all industries reliant upon processing payments via credit cards. 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