{"id":608,"date":"2015-07-20T12:25:04","date_gmt":"2015-07-20T12:25:04","guid":{"rendered":"http:\/\/www.abtek.com\/blog\/?p=608"},"modified":"2015-07-20T12:25:04","modified_gmt":"2015-07-20T12:25:04","slug":"paymentssource-tami-cohorst-explains-how-social-buy-buttons-are-more-complex-than-just-signing-up","status":"publish","type":"post","link":"https:\/\/www.abtek.com\/blog\/2015\/07\/paymentssource-tami-cohorst-explains-how-social-buy-buttons-are-more-complex-than-just-signing-up\/","title":{"rendered":"PaymentsSource: Tami Cohorst Explains How &#8220;Social &#8216;Buy&#8217; Buttons Are More Complex than Just Signing Up&#8221;"},"content":{"rendered":"<p>Abtek VP Tami Cohorst recently appeared in PaymentsSource to <a href=\"http:\/\/bit.ly\/PaymentsSourceBuyNow\" target=\"_blank\">discuss the nuances around social &#8220;buy now&#8221; buttons<\/a> and what the consequences of this innovation mean for the industry. \u00c2\u00a0Tami explains:<\/p>\n<blockquote><p>While it can be tempting to integrate \u00e2\u20ac\u0153buy now\u00e2\u20ac\u009d buttons into a business\u00e2\u20ac\u2122s social media campaign, it\u00e2\u20ac\u2122s not quite as simple as just \u00e2\u20ac\u0153signing up.\u00e2\u20ac\u009d There are a lot of logistical challenges that businesses must overcome\u00c2\u00a0<em>before\u00c2\u00a0<\/em>they\u00e2\u20ac\u2122re able to successfully sell merchandise via social media platforms.<\/p><\/blockquote>\n<p>Click <a href=\"http:\/\/bit.ly\/PaymentsSourceBuyNow\" target=\"_blank\">here<\/a> to read more of what she had to say, including the most common challenges business may face as they work to implement this functionality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abtek VP Tami Cohorst recently appeared in PaymentsSource to discuss the nuances around social &#8220;buy now&#8221; buttons and what the consequences of this innovation mean for the industry. \u00c2\u00a0Tami explains: While it can be tempting to integrate \u00e2\u20ac\u0153buy now\u00e2\u20ac\u009d buttons into a business\u00e2\u20ac\u2122s social media campaign, it\u00e2\u20ac\u2122s not quite as simple as just \u00e2\u20ac\u0153signing up.\u00e2\u20ac\u009d [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,35],"tags":[89,77],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-tips","tag-buy-now","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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