Tami Cohorst, Chief Operating Officer of Abtek, was recently featured on Website Magazine, a leading resource for all things digital. Find out what she has to say about CRMs for e-commerce businesses.
“Without favoring one CRM over another, retailers would do well to look for a solution that allows them to not only collect customer data, but also make notes: What kinds of purchases did the customer buy? What do you know about their demographic make-up? How frequently do they come in? This kind of information can be collected and can be used to help tailor any number of outreach strategies that lets the customer know how much you appreciate their business–even if it’s been a while since they’ve stopped in.”
See more insider CRM tips and tricks at WebsiteMagazine.com!