Category Archives: Merchant Service Providers

Break Up With Credit Card Processor | Abtek

Is it Time to Break up with Your Credit Card Processor?

Not all credit card processors are the same. Some processors are truly dedicated to your business’s success while others–well, let’s just say they have other priorities. Here are a few warning signs that may indicate it’s time for you to make a change:

They’re Not Open and Honest About their Fees

Credit Card Processing Fees | AbtekOne of the biggest complaints we hear about other processors is that they’re not honest about the fees they charge. Unless they have something to hide, there’s no reason for a processor to keep their fees a secret. Honest communication is the key to a strong relationship, after all! Here at Abtek, we don’t play games with our clients—we tell them right up front exactly how much they’ll be charged and why. Take a look at our fee breakdown to learn more.

They Don’t Offer 24/7/365 Customer Service

24 Hour Customer Service | AbtekIn the real world, a question or problem can arise at any time of day. Your processor should be available to help you solve your payment processing challenges whenever the need arises—even if it is at the crack of dawn on a Saturday morning.

They’re Not in it for the Long Run

Unfortunately, some credit card processors are only in it for the money—and once the money stops flowing, they drop their clients and move on the next big idea. If you get the feeling that your processor is less than dedicated to your success, you should get out, quick, because your business deserves to have unwavering support. One of the easiest ways to tell if a processor is in it for the long run is to take a look at its history. How long has it been in business? Does it have reputable clientele?

Abtek has been in business since 1986—that’s almost 30 years! And ever since our start, supporting our customers has been our number one priority. Our business is built on integrity and because of that, we’ve been able to grow a client base that includes everything from retail to B2B to governmental agencies. Take a look at some of our valued clients.

They Don’t Offer High Tech Equipment

Outdated Payment Terminal | AbtekAre the POS systems provided by your processor holding your business back? If you are consistently frustrated with the ancient technology that you’re being forced to use, then that’s a problem. Additionally, if your processor hasn’t yet reached out to you to get your business set up with new EMV-compatible equipment, that’s a sure sign that they’re not putting your best interests first.

BONUS: Abtek will Pay for You to Make the Switch

If you’re not happy with your credit card processor, don’t worry—you don’t have to be stuck in a bad relationship. In fact, Abtek will help you break up with your processor and actually pay to break your current contract! Give us a call today at (800) 544-9145 to get started.

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ABT_OnlineData

Merchants are at Risk, Too! Here’s How to Keep your Data Safe Online

We always stress the importance of having secure payment processing solutions so that you can ensure a positive shopping experience for your customers. But don’t forget: You and your business are consumers, too! It’s important for you to be aware that other businesses’ online platforms might not be as secure as yours. When your data is put into the wrong hands, you could be in for a lot of trouble (i.e. identity theft, stolen credit card information, computer hacks, etc.)

The solution? Good habits help merchants safeguard their sensitive business data online. Below, we’ve put together some of the most effective ways to ensure your online data is safe:

1. Choose a Secure Password

Once upon a time it was acceptable to create a singular password for all online accounts. Your password could even be as simple as your business name! But those days are now far behind us. Today’s hackers are smart and the less secure (complex) your password, the easier it is for them to access your data. The best way to keep your data safe is to choose a unique password for each online account. Your passwords should include a mix of upper and lower case letters, numbers and special characters, if allowed. To make it easy, you can use a password generator, like this one by Norton. Keep in mind: High profile businesses should change their passwords several times a year, according to Credit.com.

ABT_OnlineData_Icon12. Keep Your Email from Getting Hacked

When your business email gets hacked, you can do some serious damage. You might not even know it was hacked until a client asks you why you sent that “super weird video.” Awkward! An email hack can happen to the best of us, but there are steps you can take to prevent it. First, take our advice and change that password! The more secure the better. While you’re on the settings page in your email, see if there’s an option to implement two-step authentication. This links your email account with your phone number, so anytime you (or a hacker!) logs into an “unrecognized” device, you’ll receive a code on your phone to enter on the device in question. Also remember to be smart when opening email, if a message looks iffy, just don’t click on it!

ABT_OnlineData_Icon23. Shop Safely Online

First things first when shopping online: Do not ever enter your credit card information on a website if it doesn’t have SSL encryption installed. How can you know if it’s secure? Take a look at the URL—instead of starting with “http://”, it should start with “https://”. Also look for a little lock icon in the URL box. A website with SSL encrypts sensitive information so that only the intended recipient can understand it. In general, go with your gut feeling when shopping online. If a website just doesn’t feel right, find another one that you trust!

ABT_OnlineData_Icon34. Use the Internet for Banking

Online banking is just so convenient, it’s no surprise that more than 51% of U.S. adults use it. To ensure that your online accounts are as secure as a bank vault, you’ll want to follow some of the tips above, like creating a strong password and enabling two-step verification. On top of that, you’ll want to be sure to always keep your computer software up-to-date and always log out when you’re done.

Today, using the internet to do business is simply part of doing business! Just be sure to use it smartly and you’ll be good to go!


Stay updated on payment processing trends by following Abtek on Twitter and Facebook. Sign up to receive our newsletter, too.

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ABT_Buzzwords

Cheat Sheet: A Quick Reference Guide to Payment Processing Buzzwords

Payment security is at an all time low and as a result, the payment industry is in process of getting a much-needed overhaul. With this rapid implementation of new rules, processes and technology, there are a lot of payment processing buzzwords that have recently entered into the industry vernacular.

As a business owner, you’re busy with your day-to-day operations, so keeping up on the latest payment processing news and trends is probably not at the top of your priority list. However, as these changes could eventually impact your business, it’s never been more important for you to be in the know.

To help you stay updated, we’ve compiled the following glossary of industry buzzwords for your quick reference.

EMV / Chip-and-Pin

EMV is the future of credit card processing, although it’s not exactly so futuristic anymore. If you’re not already aware of the EMV payment revolution happening in the United States, you can read up on the basics here. In a nutshell, over the course of the next few months, banks will begin to roll out new credit cards in an effort to phase out insecure magnetic stripe technology. These cards will be embedded with microprocessor chips that will allow for more secure transactions. But the benefits of these “EMV” or “chip-and-pin” cards won’t come to fruition unless business owners take action now and update their payment terminals.

PCI Compliance

PCI compliance is a term often shrouded in myths and misconceptions, but it isn’t all that confusing once you break it down. PCI is a set of 12 requirements that all merchants, no matter the size or industry, must meet to ensure a secure environment for credit card transactions. If you’re not sure what’s required of your business in order to establish compliance, you’ll want to check in with your merchant services provider or visit the Security Standards Council website.

ABT_Buzzwords_NFCNFC

Near field communication (NFC) is the technology that enables wireless data transfers between two devices in close proximity, without the need for an internet connection. Think of it like modern-day Bluetooth. Today’s smartphones are embedded with NFC technology to allow for consumers to make payments directly from their phones by simply tapping or waving their devices over an NFC terminal.

Apple Pay

Apple Pay is a mobile application that is sweeping the nation. Essentially, the application allows consumers to transform their phones into mobile wallets by syncing credit card information from their iTunes accounts. Consumers can simply wave or tap their phones over an NFC terminal (currently available at numerous retailers across the globe) to make a purchase.

ABT_Buzzwords_TOKENTokenization

When a credit card is swiped through a terminal set up for tokenization, the card’s Primary Account Number (PAN) is automatically substituted with a randomly generated sequence, called a token. Merchants can use this token to handle refunds, returns and manage other transaction details. The benefit? Tokenization takes sensitive payment card data out of the picture for merchants, eliminating the need to store the data on their networks and the risk of a data breach.


Stay updated on payment processing trends by following Abtek on Twitter and Facebook. Sign up to receive our newsletter, too.

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ABT_Upgrade-POS

5 Signs It’s Time to Upgrade Your POS System

An outdated point-of-sale (POS) system may not only be holding your business back, but endangering your customers as well. Many retailers, however, are reluctant to upgrade their payment processing systems and terminals because of the resources (i.e. money, time) required to do so.

“Every two to three years a big change emerges in retailing. Every four years in-store processes change. But retailers only change their POS every seven to 10 years. POS has become a big problem retailers need to solve,” said Leo Suarez of Toshiba Global Commerce.

While it’s easy to simply stick with the familiar, failing to switch to new POS technology can have serious consequences such as slower transactions, lack of usability and lost profits. In addition, if your POS system is behind the times, it’s very likely that you are putting your customer’s data at risk.

No business owner wants to spend unnecessary time or money, so how do you know when you really need to upgrade your business’s POS system? Here are the top five signs that indicate it’s time for an update:

1. It’s Not EMV-Compliant

By now you’ve probably heard about the rapidly approaching EMV liability shift. If your business isn’t equipped EMV-compliant POS systems by October 1, you will be liable for out-of-pocket coverage of losses due to fraudulent transactions. It’s critical for your business to update its POS system before the liability shift to ensure that you’re safe from these new costly consequences.

ABT_Upgrade-POS_TILES_12. It’s Not Customer-Friendly

Today’s shoppers are very tech-savvy and many don’t need any guidance on how to use POS systems. But, when your terminals aren’t functioning properly or aren’t integrated with a user-friendly software program, your customers will get easily frustrated–and unhappy customers are bad for business.

3. It’s a Standalone System

If your business has a standalone POS system, it’s probably perpetually outdated. Since this type of POS requires time-consuming manual software and hardware upgrades, it is extremely easy for business owners to let the technology slide. And once the technology gets so far behind, the cost to upgrade increases exponentially. An integrated solution, on the other hand, allows for software updates to be pushed through automatically, without requiring new hardware or much effort on the business’s end.

ABT_Upgrade-POS_TILES_24. Its Quirks are Just Getting Out of Hand

Sick and tired of that coupon button not working? Fed up with your POS system’s tendency to shut of in the middle of a transaction? Save yourself the headache of dealing with these little “quirks” and invest in a new system–you’ll be amazed by how less stressed you feel, and how much time you’ll save!

5. It Doesn’t Align with Your Needs

Businesses are continually evolving, so your POS system should be flexible in order to meet your changing needs. Since your business will likely need to update your POS system due to the EMV liability shift, take this opportunity to pick out a system that will accommodate your needs several years down the road.

If your business is experiencing any of the above signs, it’s time for you to upgrade your POS system. Embrace the change! If you aren’t sure where to start, give us a call–we’re more than happy to help walk you through your POS system options and help you understand the updating process.


Stay updated on payment processing trends by following Abtek on Twitter and Facebook. Sign up to receive our newsletter, too.

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ABT_Merchant-Services

Trying to Grow Your Small Business? Merchant Service Providers Can Help

Today, the ability to process credit cards is essential for the success of any business, regardless of size. According to a Javelin study, approximately 66% of all in-store purchases are made with credit or debit cards–and that percentage is only expected to grow as more and more people move towards EMV and mobile payment solutions.

For so long, small businesses have been plagued with not being able to afford the charges associated with accepting credit cards, but today, there’s really no way around it. And while it may be tempting for small businesses to try to save a few bucks by not using a merchant service provider (MSP), it could end up costing you much more in chargebacks (and headaches!) in the long run.

Here’s a look at why your small business may benefit from utilizing the services provided by a MSP.

ABT_Merchant-Services_1Does Your Business Really Need Merchant Services?

MSPs provide value added services, so businesses are not technically required to work with one. However, the benefits of working with an MSP often outweigh the costs. A few of the major advantages include:

  • Keeping You Connected – Merchants can’t legally have a “direct” relationship with providers like Visa or MasterCard. That’s where MSPs come in handy. They help businesses stay connected with the credit card associations and help to keep communication flowing.
  • ABT_Merchant-Services_2Your Advocate Against Chargebacks – Most small businesses have to deal with chargebacks at some point or another, which can cause a lot of stress and lost profits. In the event of a chargeback, it’s critical for the business to react quickly. MSPs actively monitor account activity so that no wrongful chargebacks or errors slip through the cracks.
  • Providing the Support You Need – Let’s be honest: Credit card processing can be really confusing. MSPs provide your business with the expertise and resources you need to navigate through the complex world of changing compliance rules and new technology.

ABT_Merchant-Services_3Don’t Settle for Less: How to Select a Provider

MSPs come in all shapes and sizes, so it’s important for your business to select one that’s a good fit for your business. Here are a few things to consider:

  • Longevity – Over the years, MSPs have gotten a bad rap for being rather “slimy,” but they’re not all bad guys. One of the best ways to be sure you’re working with a reputable company is to take a look at how long they’ve been in business. Frequent “restructuring” isn’t a good sign in this business.
  • ABT_Merchant-Services_4AAccessibility – The only time you’ll probably need to call your MSP is when you run into a problem that needs to be fixed ASAP. A great MSP will have 24/7 live customer service available to walk you through the most frustrating credit card processing challenges.
  • Top-of-the-Line Technology – In today’s super speed world, you’re going to want to work with an MSP that stays up-to-date on the latest payment processing technologies, especially with the EMV transition around the corner.

At the end of the day, merchant services providers can make credit card processing a whole lot easier for small businesses. They’re able to save you money by proactively managing chargebacks and fees, and keep the lines of communication open between the credit card companies and the businesses. As your small business grows and your credit card processing needs expand, an MSP can be there every step of the way to ensure a stress-free payment experience for you and your customers.


Stay updated on payment processing trends by following Abtek on Twitter and Facebook. Sign up to receive our newsletter, too.

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ABT_PCI-Compliance

Four Common Misconceptions About PCI Compliance

The cost of not maintaining PCI DDS compliance can be huge, especially when it comes to data breaches and fraud. Unfortunately, many merchants don’t fully understand everything involved with PCI compliance, so card security breaches will continue to occur.

According to a survey conducted by Proficio, 23% of respondents did not even know if their businesses met the most recent set of standards, PCI DDS 3.0, which was released at the beginning of this year.

It’s important for every merchant to understand what PCI DDS means, so that they can take the necessary steps toward ensuring payment security. While it’s not a foolproof solution, it can significantly help to deter data breaches and potential fraud.

ABT_PCI-Compliance_3Deciphering the Alphabet Soup (PCI DDS)

The Payment Card Industry Data Security Standard (PCI DDS, called PCI for short) is a set of 12 requirements that merchants must meet to ensure a secure environment for credit card transactions. The requirements were put in place by the Security Standards Council, comprised of the five major credit card companies: American Express, Discover, JCB, MasterCard and Visa.

PCI Myths Busted!

There are many misconceptions surrounding PCI. Here, we reveal four of the major myths and the reality behind each of them.

Myth #1 – I own a small business; only large companies and e-commerce websites need to be PCI compliant.

False! Every organization or merchant that accepts credit card transactions must be compliant. The size of the company doesn’t matter, nor does the number of credit card transactions. There are, however, different levels that businesses can fall into, as defined by the major credit card brands. Businesses must determine which level they fall into for each brand and complete the correlated compliance verification requirements.

ABT_PCI-Compliance_1Myth #2 – Once my business is PCI compliant, I never have to worry about it again.

Many merchants don’t realize that compliance is an ongoing process, not a one-time deal. As a business owner, you (or your merchant services provider) will need to be in continuous communication with your acquiring bank and the card brands with which you do business. This will ensure that any payment security vulnerabilities are identified and fixed in a timely fashion to maintain PCI compliance.

Myth #3 – My outsourced credit card processing company automatically takes care of all PCI issues.

Using a third-party processor can help to improve payment security and reduce risk exposure, but it is not a guarantee that your business is PCI compliant. As a business owner, you need to take responsibility to ensure that your payment processing system is up to PCI standards. Ask questions and be proactive—if they can’t answer or don’t know, it may be time reconsider your merchant services provider.

ABT_PCI-Compliance_2Myth #4 – Nothing bad will happen if my business isn’t PCI compliant.

If a business fails to maintain PCI compliance, payment brands, such as Visa and American Express, have the right to fine acquiring banks anywhere from $5,000 to $100,000 per month. These fees eventually trickle down to the merchant who violated the compliance. On top of that, the bank will very likely increase transaction fees or terminate the relationship with the merchant. It’s important for merchants to understand that the costs associated with PCI violations can be destructive to businesses of all sizes.

Business Owners: Take Action Now!

Not sure if your business is PCI compliant? The experts at Abtek are experienced at guiding business owners, just like you, through the complex validation process. Contact us today to find out how we help you ensure that your business’s payment processes are secure.


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ABT_Sustainability

Go Green! 5 Ways to Make Your Payment Processing Methods More Sustainable

On Wednesday, April 22, more than 192 countries across the globe will celebrate the 45th annual Earth Day, an event that promotes awareness and support of environmental protection.

As a business owner, you may have already taken steps to make your business more environmentally-friendly, like installing CFL or LED light bulbs, or setting up a recycling program, but did you know that your business could go even greener by extending sustainability to your payment processing?

In conjunction with Earth Day, we’ve got five helpful tips for how your business can make your payment processing methods more eco-friendly.

1. Switch to Digital Receipts

In the near future, printed receipts will be a thing of the past. In 2012, 35 percent of retailers offered digital receipts, and that percentage is expected to continue to grow with the advancement of digital and mobile payment solutions. Not only do paperless receipts help the environment, but they also save your business money and provide convenience for customers.

ABT_Sustainability_TILES_12. Protect Your Customers’ Data, Protect the Environment

Did you know that when your employees write down customers’ credit card numbers, you could be putting their data at risk? According to one study, out of the top 100 chain restaurants, 80% have at least one employee who writes down credit card numbers. Not only does this practice violate PCI guidelines and increase the chances of a data breach, but it’s also a waste of paper. Instead, employees should enter the data directly into your secure payment processing system. If you do end up with paper documents containing sensitive credit card information, be sure to shred and recycle them as soon as possible.

3. Integrate Tablets Into Your Business

By implementing cloud-based Tablet Solutions into your business, you can manage your business from anywhere, potentially minimizing extra trips to the office and reducing your gas usage. Additionally, with Tablet Solutions, you can avoid printing spreadsheets of financial summaries or inventory manifests.

ABT_Sustainability_TILES_24. If You Have to Print, Do it Smartly

Simply put, don’t print things that don’t need to be printed! According to Preton, the average employee prints six unnecessary pages per day. When you do need to print, however, use paper that has maximum recycled content to help reduce your business’s carbon footprint. If your printer has the capability to print double-sided, do so and instead of throwing away paper that’s been printed on one side, use it for scrap paper or for printing drafts.

5. Recycle responsibly

When your outdated processing equipment and terminals kick the bucket, don’t just throw them away—donate or sell them to an electronic recycling facility. These terminals contain data that can be breached if they’re not disposed of properly. Also, electronic equipment often contains materials that can become toxic when dumped in a landfill. These recycling facilities salvage the parts they can for resale and properly disassemble the others for safe disposal.

Implementing more environmentally sustainable practices in your business doesn’t have to happen all at once. Start by making small changes, and get your employees involved! A big part of making your business more eco-friendly has to do with creating a culture of sustainability, and sticking with it. And there’s no better time to start than Earth Day 2015!


Stay updated on payment processing trends by following Abtek on Twitter and Facebook. Sign up to receive our newsletter, too.

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ABTK-SM-Blog-WearableTech-hero

Will Wearable Tech Revolutionize the Way Customers Pay?

The era of wearable device technology has arrived. In fact, recent studies show that approximately 30 percent of United States smartphone holders already own wearables. As technology continues to advance the development of these personal devices, there will certainly be an increase in more convenient payment options for consumers—and smart retailers are catching on.

ABTK-small-blog-image-WearableTech-01Beyond Smartphones: Wearable Tech Offers Payment Convenience

Smartphones already offer a variety of applications capable of swiping cards, processing personal information and recording product metrics. But wearable tech may go even further when it comes to making the payment process more convenient for consumers.

While the impending Apple Watch has invoked much of the interest behind smartwatches, other high-tech wearable gadgets are being developed. For example, Disney already offers guests the ability to pay for items via MagicBand, a colorful bracelet that directly links to a personal credit or debit card. The so-called “Power Suit” allows its wearer to make payments via their clothing sleeve, through use of NFC technology. And many big-league fiscal providers, like Visa, have considered investing in creation of expansive technology to take these processes even further.

This small technological revolution has the potential to redefine the way in which consumers pay for goods and services. And as we anticipate where technology will take us in the near future, all eyes are on the coming Apple Watch and its Apple Pay capabilities.

ABTK-small-blog-image-WearableTech-02Time Ticks Down to the Launch of Apple Watch

In recent months, the Apple Watch has single-handedly piqued smartwatch (and wearable tech) interest more so than previous rivals, like the Pebble or Samsung’s Galaxy, ever did.

Although it’s not set to arrive until April 24, the industry buzz is already undeniable. A two-part survey featured on Computerworld reflected a record 8,266 consumers placing higher interest in the Apple Watch than on the “revolutionary” Google Glass.

Tech corporations and industry gurus are taking note, and merchant services may receive a significant boost from the Apple Watch’s high flexibility towards sales processing—especially when it comes to the wearer’s ability to conveniently and quickly use Apple Pay. By offering such flexibility, smartwatches have definitely shifted from mundane “power person” ideology to more practical, professional solutions.

The Optimized Consumer and the Future of Payment Processing

Faster payment processing is always the endgame for retailers, so the wearable trend is a logical next step in attempting to near that goal. When the consumer is waiting in line for a shorter amount time, more payments are being processed, and at quicker rates. At first glance, this may appear as a minimal side effect, but the overall impact of highly optimized sales processing is astounding.

So where will the future take wearable technology and merchant sales? Likely, security will be a conservative pit-stop, as fiscal dealings are historically shaky when new technology arrives. However, if wearable tech is proven to be secure—and, if the industry begins thriving upon the shift towards speed processing—more technology may follow, and it’ll further redefine the industry.

For now, however, the wearable tech trend is still in its relative infancy. We’ll be watching to see where it takes us.


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ABTK-SM-Blog-paymentprocesses-hero

Could Your Payment Processing Methods Be Endangering Your Customers?

Adopting good business finance habits ensures an establishment’s security and longevity. When credit card processing is treated with acute attention, point-of-sale transactions are quick and simple.

However, many businesses engage in a slew of less-than-safe practices, capable of undermining the entire establishment’s security.

Both negligence and bad bookkeeping can severely harm a business—and poor payment processing can compromise its customers.

ABTK-small-blog-image-paymentprocessing-01Insecure Data Storage

Merchant services requires consistency and protective storage methods. Unfortunately, when PCI compliance isn’t regularly practiced, digital payments may reduce an organization’s security.

An Oswap.org business data breach analysis has figured in the many threats posed against companies utilizing point-of-sale technology. Store-based devices aren’t entirely safe from malware, malicious users or false authentication. Similarly, the following habits can severely compromise a customer’s security at, and after, the register:

  • Writing down credit information by hand
  • Using insecure mobile applications for promotions
  • Improper maintenance of addresses, social security numbers and credit card data
  • Easily accessible information systems

ABTK-small-blog-image-paymentprocessing-02The Importance of Employee Training

Delegating business tasks effectively ensures a resource-savvy business. However, employee training benefits the customer’s security directly.

Task distribution promotes business connectivity, and a well-connected business may further assist its customers. When employees aren’t trained effectively, however, their customer attentiveness may dwindle. Similarly, they may forget or fail to execute vital actions needed for customer safety.

Anyone operating a business register or information database should be capable of utilizing supreme precaution. A negligent employee may not mean to compromise a customer’s information—but poorly trained job skills can absolutely exploit important information.

ABTK-small-blog-image-paymentprocessing-03Credit Card Security

Forgers often utilize fraudulent credit cards and their potential danger should be understood. This primarily affects the business, rather than the consumer. However, anything capable of targeting a business’s secure data infrastructure should be considered a vital security risk to everyone involved.

When examining credit cards for purchases, merchants must remember to check the following:

  • Valid expiration dates
  • First four account numbers above the card’s first four numbers
  • Three-dimensional security hologram
  • Matching signatures

Fraudulent credit cards can affect a business when high-tech sales processing machinery is forgone, which is why maintaining comprehensive point-of-sale processing is incredibly important.

Remember: The consumer is relatively unprotected during most transactions. While a business actively maintains systems to ensure their own privacy and sustainability, consumers may be exposed. Proper routines, effective employee training and a watchful eye during transactions will not only protect the consumer’s information—it’ll breed a business atmosphere deserving of trust and success.


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ABTK-SM-Blog-cashonly-hero

Does Your Business Accept Cash Only? Why You’re Probably Losing Customers

Cash-only businesses may seem lucrative in terms of quick payments, bookkeeping and simplicity, but an all-cash standard may incur a heftier expense: Customers.

Cash-only businesses thrive from cash-drawer-reliant setups, and boosting a start-up business’s potential on a cash-only platform may reduce professional downtime. However, several revealing statistics have shed light upon the trend. Credit card processing has become the new standard—and for good reason.

ABTK-small-blog-image-cashonly-01The Out-Cashed Consumer

Modern consumers utilize credit and debit cards to close a majority of their purchases, with cash becoming infrequent among shoppers. Statistica: The Statistics Portal revealed an astonishing 7.2 percent of shoppers were all-cash-buyers in the U.S. in August 2014. The trend may be capable of hindering businesses reliant on the cash drawer.

Nobody likes inconvenience, and consumers unable to make easy credit card payments may feel alienated. Exchanges may be written off as an interaction worthy of any preference, but the following sales options are hindered by an all-cash system:

  • Individual-based returns
  • Loyalty programs
  • On-account returns

Additionally, customers, it seems, are instantly deterred from all-cash payments upon entering a retail atmosphere. Credit card processing is considered a modern commodity within retail realms, and a consumer unable to access what they perceive as a holistic buying experience may turn away from prospective purchases altogether.

ABTK-small-blog-image-cashonly-02Mobile Payments: The New Retail Realm

Speaking of commodity, mobile wallets and smartphone-accessible payments are on the rise. A Digby.com industry survey revealed several notable statistics surrounding mobile-based retail purchasing, and each proposes an increasingly digital-based future:

  • 27 percent of worldwide companies intend to implement location-based mobile purchasing
  • Mobile purchases accommodate for 12 percent of Americans’ mobile media consumption time
  • Retailer applications capture five times more engagement than non-mobile providers

Increasing mobile trends and heightened technology will likely deliver a new era of retail purchasing. Unfortunately, cash-only businesses may be behind the curve due to massive inaccessibility to such mobile platforms.

Besides consumers strictly “not wanting to pay cash” out of principle, a business operating away from mobile accessibility may appear “shady”, or even “untrustworthy” in modern retail realms. Linking a reliable mobile application—or even a company website—to user accounts promotes a stable, sustainable consumer community.

ABTK-small-blog-image-cashonly-03Cash Volume and Increased Risk

Understandably, security expenses are important. While maintaining an expansive credit and checking system may be expensive, losing money due to theft dominates a store’s potential losses.

Maintaining an all-cash location is considerably more dangerous than utilizing a digital payment system. Modern security technology and information technology solutions are incredibly effective, and provided security measures often provide more than enough coverage to protect an aspiring company.

The Modern Purchasing Standard

Excess cash is also a security risk for the consumer. Additionally, the consumer aversion to carrying around large sums of cash may further limit an all-cash business’s revenue capabilities. A consumer limited to cash is similarly limited to the amount their willing to carry on them. Few people walk around with enough cash to make large-sum transactions.

Security reasons aside, however, the world’s retail atmosphere is evolving towards digitalization, and all-cash businesses may be behind. After all, as companies grow and become more relevant, they’ll likely garner competitors. Feasibility is a consumer benefit, and a consumer may opt to purchase a competitor’s product when a quick card scan or swipe is available.


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