With the liability shift now less than a week away, merchants, especially smaller ones, are struggling to upgrade their terminals in time. COO of Abtek, Tami Cohorst was recently quoted on the topic in the Statesman Journal, sharing her expertise on EMV technology and how it will affect consumers. Here’s a look at what she had to say:
“The most important thing for the consumer to understand is that their card should be handled differently at the point of sale. Consumers will need to note that their card should be inserted into a reader rather – not swiped. If the business swipes their new card, then all of the security benefits of their EMV card are nonexistent,” Cohorst said.
Continue reading the full article on the Statesman Journal –>
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By now, if you haven’t updated your payment equipment to be compatible with EMV chip cards, you’re already a step behind. But, don’t fret—if you own a small business, there’s still time to get new terminals before the liability shift hits on October 1. This late in the game, it will actually be tough to find a new point of sale system that isn’t compatible with EMV chip cards. That’s good news for you because it will make your search easier, plus you’ll have a wide selection of options. We’ve put together a guide to help you determine which type of EMV terminal is right for your business.
What Exactly is an EMV-Compatible POS System?
An EMV terminal differs from traditional magnetic stripe terminals in one major way: it includes a chip-reading portal into which customers insert their EMV cards. This portal features technology that can read the unique payment information that’s generated by the microchip embedded into the card.
What are Your Options?
Different types of businesses have different needs when it comes to payment processing. Here’s a look at the most popular types of EMV-compatible terminals available.
- Countertop Terminals – Like their name implies, countertop terminals are placed on top of the checkout counter for customer use. These terminals are available with a number of different features including WiFi connectivity, receipt printing, near-field communication technology and more.
- Pin Pads – Pin pads function similarly to countertop terminals. The only difference here is that they can only be used to process debit transactions, which typically have lower fees for the merchant. Often, pin pads are used in conjunction with compatible countertop terminals.
- Near-Field Communication Peripherals – NFC is a technology that enables wireless data transfers between two devices in close proximity, often a phone or enabled credit card and a credit card terminal. NFC is kind of like a modern, cool “bonus” feature that can help to speed up the payment process. If the technology is not already embedded into the terminal, peripheral equipment is available.
- Wireless Mobile Terminals – Mobile terminals will be key for businesses in the restaurant industry and businesses that interact with their customers on the floor. (Think Apple.) These point-of-sale systems are battery-powered, feature wireless connectivity and give the merchant the freedom to process payments from anywhere.
Where Can You Buy an EMV Credit Card Terminal?
If you work with a reputable merchant services provider (MSP), they’ll have a large inventory of EMV terminals for you to choose from. They’ll take care of all of the programming for you to ensure that it works properly in time for the liability shift. While you could technically purchase a terminal from an outside seller, it would still need to be reprogramed by your MSP, so it’s typically easier and more cost-effective to go directly through your provider.
Don’t Delay – Get Started Now!
Contact your merchant services provider today to place your order for new EMV-compatible terminals. The sooner you take action, the better the chances that you’ll get through this EMV transition chargeback- and fee-free!
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The EMV liability shift is now less than three weeks away! Is your business prepared for an influx of chip card-carrying customers? You may have installed new terminals and software, but now what?
If you’ve been to Target recently, you may have noticed that the staff is now actively encouraging all customers who have EMV chip cards to run them the proper way—by dipping them in the terminal, instead of swiping. Now, accepting EMV chip cards is great for your business and even better for customers—but it can be bad for your checkout line wait times if your customers don’t know how to run them properly.
So, now it’s time to train your staff. It’s important for your employees to be patient as millions of Americans learn how to use their new cards. It’s certainly not hard to run an EMV card, but it is a significant change in the way we’re used to paying. It’s a change of habit, and it will take time for the public to become completely comfortable with the new payment process. You can share this infographic with your employees to bring them up to speed on this new-fangled technology. When they understand how to use the terminals, it will be easier for them to explain to customers how to use them as well. Remember, good customer service leads to happy customers! You can see the text-only version of this guide by clicking here.
6 Easy Steps for Chip Payments
- Examine the terminal – Does it have a portal on the bottom designed to read chips?
- If not, slide your card as if you would a regular magnetic stripe card.
- If yes, gently insert your card into the terminal—it should be sticking about halfway out.
- Leave your card in the terminal as it reads the unique code generated by the chip. You may need to wait for up to 10 seconds for the transaction to complete.
- Remove your card, and place it back safely in your wallet or purse.
- Sign for the purchase to help verify your identity in the case of fraud. Or, if you are using a debit card, you may need to enter a PIN.
Why the change? EMV chip cards are designed to be significantly more secure than magnetic stripe cards. Because the chip generates a unique code for each transaction, it drastically reduces the risk of a customer’s credit card information being stolen in the event of a data breach.
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Tami Cohorst, Chief Operating Officer of Abtek, was recently featured on Website Magazine, a leading resource for all things digital. Find out what she has to say about CRMs for e-commerce businesses.
“Without favoring one CRM over another, retailers would do well to look for a solution that allows them to not only collect customer data, but also make notes: What kinds of purchases did the customer buy? What do you know about their demographic make-up? How frequently do they come in? This kind of information can be collected and can be used to help tailor any number of outreach strategies that lets the customer know how much you appreciate their business–even if it’s been a while since they’ve stopped in.”
See more insider CRM tips and tricks at WebsiteMagazine.com!
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