How Holiday Shopping Has Changed in 2014

For many retailers, Black Friday sparks the beginning of their busiest period of business: Holiday shopping. Especially this year–when Black Friday sales were already underway as early as November 1. It’s just the tip of the iceberg. Forbes reports that post-recession savvy shoppers have changed the rules of the holiday shopping game. So how can you make the most of this potentially very lucrative time of year?

Know your window of opportunity. Did you know that you get ABTK-small-blog-image-NOV-1almost a month–28 days, to be exact–to make the most of your holiday shoppers?

• Mobile payments are the key. Most of your shoppers might use cash or plastic, but one way to help speed up long check-out lines? Mobile payments.* ABTK-small-blog-image-NOV-2

Reward savvy shoppers. Price-matching will remain a key element of staying competitive with shoppers.

Each shopper matters. Black Friday shoppers will spend, on average, $399/person.

• Apple Payers and Google Walleters will spend more. In fact, they may spend up to 17% more than customers not utilizing mobile wallets.

•  Protect yourself. With such heightened sales activity during theABTK-small-blog-image-NOV-3 holidays, the risk of data breaches is especially high. Do you have an action response plan in place?

*Need some help with this? Click here.



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